Gruyères may be a small town, but its name is recognised around the world. Behind that reputation is a centuries-old tradition of cheesemaking that remains part of daily life today.

Explore the village's historic centre, visit Gruyères Castle, and discover how the region became synonymous with Switzerland's most famous cheese. A tasting of Gruyère AOP offers a closer look at the flavours that made it internationally known.

Further west, the landscape changes completely. The Lavaux Vineyards stretch for kilometres above Lake Geneva, with stone terraces built by generations of winemakers. Now protected as a UNESCO World Heritage Site, the area is one of Switzerland's most important wine regions. Walking through the vineyards and tasting local wines provides insight into a tradition that has shaped the region for centuries.

Combining Gruyères, Lavaux Vineyards, cheese tasting, and wine culture, this experience highlights the heritage, craftsmanship, and landscapes that continue to define western Switzerland.